Google Adding Verification to Messages

Have you received text messages from businesses? You are definitely not alone. Today’s businesses, looking for even the slightest advantage have begun using SMS messaging to push their products and services on potential customers. This strategy is more or less as effective as other forms of marketing that target people’s personal accounts. The problem with text-based marketing is that the phone numbers that people get messages from often change and seem very much like spam. 

Google, which is the largest marketing company in the world, is now putting forth a strategy that will allow people using the Messages app inside of the Android OS, to get these messages verified so that users know who the messages are coming from. With verified SMS, every message that is sent from a company will need to be verified before it hits anyone’s inbox. The content will be sent alongside the business’ name, logo, and a confirmation verification badge. Better yet, Google has stated that the content of these messages, like all the other messages that are sent and received via the Messages app, are private and are never revealed to them.

How Do You Turn on Verified SMS?

You will need a device that runs a recent version of Android mobile OS. To turn on Verified SMS:

• Open the stock Android Messages app
• In the three-dot menu, access your Settings
• Access Verified SMS
• Switch on Verify business message sender 

Now you don’t have to waste time with unverified marketing or sales content. 

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